variants or less commonly cross promote
cross-promoted also cross promoted; cross-promoting also cross promoting; cross-promotes also cross promotes

transitive + intransitive

: to advertise or publicize (something, such as a product or service) by means of another product, service, etc.
When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes. Mindy Fetterman
This February, the retailer will be cross promoting chocolate truffles with champagne as it has in the past. … "It's a romantic end-of-the-meal type thing for two people. We put a little kit together, and that's really popular," [Rick] Vernon said. Supermarket News
Work with a group in your area to cross-promote a mutually beneficial event. Maybe your company is sponsoring a gala for the local animal shelter. By working with a nonprofit, you not only give back to the community but you expose your business to potential subscribers. business2community.com
"One of the advantages and abilities that we have is the ability to cross-promote," says Jeff Zucker, president of the NBC Universal Television Group. Gloria Goodale

Examples of cross-promote in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
In the month leading up to game day, Beyoncé teased her performance in various social media posts, which were cross-promoted by the streaming giant. Doha Madani, NBC News, 25 Dec. 2024 Franchise owners with related businesses, like a fitness center and a health food restaurant, can cross-promote products and services. Pete First, Forbes, 3 Dec. 2024

Word History

First Known Use

1951, in the meaning defined above

Time Traveler
The first known use of cross-promote was in 1951

Dictionary Entries Near cross-promote

Cite this Entry

“Cross-promote.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promote. Accessed 24 Jan. 2025.

Last Updated: - Updated example sentences
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